Don't just get more marketing advice. Build a system that sells.
Tools and teams working together to create predictable results. That's the goal. Let's build your system.
Recent Client
She was stuck. Same revenue, same ceiling, same frustration — year after year. Ten months after we built her system, revenue doubled. Three years later, she added her first half a million dollar year.
Don't just get more marketing advice. Build a system that sells.
Tools and teams working together to create predictable results. That's the goal.
Let's build your system.
Recent Work
She was stuck. Same revenue, same ceiling, same frustration — year after year. Ten months after we built her system, revenue doubled. Three years later, she added her first half a million dollar year.
THe problem
The ads are running. The team is fielding leads. Money is going out the door.
But somewhere between "lead comes in" and "new client is booked," something breaks.
Many small businesses have a collection of vendors, digital tools, and opinions — that need to be connected to a clear goal.
And the honest truth?
If you're the owner or manager running the business, how do you find time to run a marketing department too?
Keeping up with every platform, vendor, and strategy shift was never supposed to be your job.
What if you could hire an experienced marketing officer, but at a fraction of the cost?
"The missing piece to growth is never cookie-cutter advice. It's a system built around your exact goals. Your business deserves that."
Hi, I’m Nicole Schmied — educator, speaker, and a Fractional Marketing Advisor.
Two decades. Fortune 500 training rooms, nonprofit leadership teams, and hundreds of small businesses across three countries.
That range means the odds are good that your business concerns have already crossed my path in some form — the growing pains, the goals, or the gap between the two.
My clients have doubled, tripled, and even 5x’d revenue.
Opened new locations.
Added six figures in a matter of months.
More marketing doesn’t do that. Better direction does.
Let's build a system that supports you.
F.A.Q's on Fractional Marketing
What does a Fractional Marketing Advisor do?
A Fractional Marketing Advisor gives a business senior-level marketing direction without a full-time hire — connecting the vendors, software, and team members already in place toward one goal.
Nicole Schmied, founder of SmartCookie Media, built her Fractional Advisor offer on a simple belief: small businesses make better, faster decisions when they have access to the same data insight larger companies rely on.
How much does a Fractional Marketing Advisor cost compared to a full-time CMO?
A full-time CMO typically costs $120,000 or more per year in salary and benefits. A Fractional Marketing Advisor delivers the same strategic oversight on a monthly retainer, at a fraction of that cost.
What’s the difference between a marketing agency and a Fractional Marketing Advisor?
An agency executes — running ads, building campaigns, managing platforms. A Fractional Marketing Advisor directs — setting the goals, scorecards, and strategy that keep agencies and internal teams working toward the same result instead of separate metrics.
Who is a Fractional Marketing Advisor a good fit for?
Local service businesses already spending on ads and paying a team or agency to run them, but not seeing the leads turn into booked revenue. That includes dentists, photographers, salons, med spas, contractors, attorneys, and similar owner-operated businesses.
Do you do team or department trainings?
It's our favorite way to meet and empower your team, event, or workshop.
How long do you work together with clients?
The duration of a consulting project varies depending on the scope and complexity of the issues being addressed. Projects can range from a few weeks for specific, short-term issues to several months for comprehensive strategic initiatives. During our initial consultation, I will provide a more accurate timeline based on your specific needs.
Do I need to fire my current marketing team or agency to work with a Fractional Marketing Advisor?
No. A Fractional Marketing Advisor works with the vendors and team already in place, giving them direction and a shared scorecard rather than replacing them. Sometimes growth shfits your team or their resonsibilities but Nicole Schmied, founder of SmartCookie Media finds teams love to win. And when they win together - they stay together.
How is success measured?
Success is tied to the goals set at the start of teh enagement -- not vanity metrics. Clear markers get eestablished up front, progress gets tracked againsty them, and regular updates keep everything transparent along the way. Real mesaureable improvement in business performance is what counts in the end.
Book a Call
Schedule a free, no-obligation call. Whether you need strategic advice, operational improvements, or market insights, we're here to help.
